Creative director,
art director,
filmmaker.

I was a teenage DJ and party promoter in Manchester, England. My first 'advertising gig' was sticking rave posters on bus stops. At some point, I graduated to designing those posters.

That was over 20 years ago. Now I’m based in NYC, and work with film, design, and technology, in various settings. As a creative director, I’ve led multi-disciplinary teams at production companies, design studios, and ad agencies, while maintaining my own practice as a maker—directing, writing, and creating images for music, fashion and editorial outlets.

Music videos are a labour of love that reconnect me with my early days. A loop has been completed. Building D.I.Y. lighting rigs from items found in hardware stores will help you better appreciate your Grip & Electric dept. next time you're on set.

Self-sufficiency is essential, but collaboration is everything.

I still play music for fun.